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June 2006

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Press Releases

October 30, 2006
Foxbright Announces Growth-Driven Move To Downtown Grand Rapids Headquarters

Foxbright, a West Michigan-based technology company specializing in the design and development of web-based software applications, announced that it has moved its offices to 161 Ottawa Ave. NW, Suite 412, in the historic Waters Building. Spurred by the success of its newly released Content Management System (CMS), now powering the websites of several Michigan school districts and educational consortia, Foxbright has grown from 5 to 12 fulltime staff since the beginning of this year. The new 3,000 square foot office space will accommodate more growth, which is anticipated over the full sweep of Foxbright’s engineering, service, research and development, and sales and marketing activities.

Foxbright’s CMS has been extremely well-received “because it is simply the most functional tool available for complex organizations like school districts that have to keep their website content fresh, but at the lowest cost and with the greatest degree of flexibility,” says Rob Huisingh, Vice President of Sales and Marketing for Foxbright. Historically, modifications to complex websites were made by an individual webmaster or a small group of technology experts. Foxbright’s CMS enables people throughout the organization to change website content quickly and easily. “Our CMS can turn everyone in an organization into a webmaster.”

To accommodate the increasing demand for their products and supporting services, Foxbright has “assembled a phenomenal team,” says Huisingh. “We are extremely selective, so being able to find the individuals we have has been a tremendous success, and now we have a corporate home appropriate for them.”

Foxbright sees an increasing need for highly trained and highly qualified software engineers and technology developers. As more industries recognize the benefits of creating truly dynamic websites, they will move toward automating some or all of their web presence with Foxbright’s CMS tool. “Our custom, web-delivered software solutions are gaining champions in manufacturing and professional services organizations. For healthcare organizations— really any information- rich website whose users demand fresh, relevant, timely content—our CMS is an ideal solution,” says Huisingh.

Foxbright’s first full year of operation shows significant growth for each quarter, as its market share steadily increases. The company’s growth is also a result of Foxbright’s strong commitment to innovation. “We invest a great deal in product and process development,” says Foxbright’s President, Catherine Ettinger . “With the rollout of our new CMS software, we expect steady growth over the next several years.” About Foxbright: Foxbright specializes in helping health care, manufacturing, education, and professional services organizations improve operations and competitive advantage by creating and leveraging appropriate software and web technologies. Our solutions help companies generate sales, improve customer service, and streamline business processes to manage growth.

Contact: Rob Huisingh, VP Sales and Marketing


Grand Rapids:
161 Ottawa Ave. NW, Suite 412
Grand Rapids , Michigan 49503

P: 616.988.2400
F: 616.988.2405


October 16, 2006
CellSTART awarded Best of Show at DigitalLife 2006

Holland, Michigan-based Crayon Interface and JBS Technologies of Steubenville, Ohio have been awarded “Best in Show” for their CellSTART™ product from DigitalLife 2006. The expo, which ran from October 12 – October 15 in New York City , showcased the latest in new technology for the home, automotive and video gaming markets.

CellSTART allows users to control keyless entry, remote start and vehicle security systems through cell phones. The product uses proprietary software that provides a graphical interface on the cell phone for functions such as unlocking and locking doors, starting and stopping the engine, and providing notifications to users in the event of vehicle theft. By utilizing cellular technology, CellSTART connects people to their vehicles regardless of distance or obstructions, unlike the current remote start and vehicle security systems being sold today.

“Receiving the ‘The Best in Show’ award at DigitalLife is certainly a great testament to the innovation behind CellSTART,” said Garrick Pohl , Crayon Interface CEO. “Our relationship with JBS Technologies resulted in an industry-first product with functionality far beyond anything in the market today. We are very excited to receive this award from an event that promotes the latest trends in high tech products.”

CellSTART, on sale in stores nationwide November 1st, will retail for $300 with a $99.00 annual service fee. The product was on display to the general public throughout the four-day event in preparation of its national release next month. “The response we have received from consumers was overwhelmingly positive,” said Janelle Coffey , Crayon Interface’s National Sales Manager. “Our biggest challenge over the next several months will be filling the sales channels to meet the demand for CellSTART.”

Crayon Interface also showcased applications for home monitoring and control at DigitalLife, including lighting control, door locks, temperature control and appliance monitoring. On display was a live video feed to a home in Tampa , Florida with a lighting system controlled through cell phones in the booth in New York City.

Crayon Interface’s Moshi™ wireless platform technology turns cell phones into remote control and monitoring devices through graphical software downloaded over-the-air to phones and a data network for dispatching messages between cell phones and various devices. The same Moshi technology is being used to power CellSTART for vehicles.

CellSTART was developed by Crayon Interface, and is manufactured and distributed by JBS Technologies. For more information on CellSTART, visit www.cell-start.com