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aimWest brings great speakers and workshops to West Michigan with a focus on social media

Thursday, November 19th, 2009
8:00am – 4:00pm
JW Marriott Grand Rapids (Google Map) (Bing Map)

You don’t have to take the day off to attend! We’ll have a co-working space with free WiFi.

Perfect for social media newbies and experts alike! Join us for an all-day event at the Grand Rapids JW Marriott as aimWest presents seven sessions on Social Media from managing your personal brand to measurements and tracking with social media use. Our keynote for this event will be the author of “Twitter for Dummies” and principal of Pistachio Consulting, Laura Fitton.

Breakfast & Registration: 8am – 9am
Sessions Start: 9am
Lunch / Keynote: 12:15
Sessions Continued: 1:45-4:00

2009 Sessions Include:

– Pimp Your Profile
– Social Software for the Enterprise
– Social Media, HR, and the Law
– Social Media Slam
– Networking Power Session
– Lunch Keynote – Laura Fitton
– Tracking and Metrics

Please see below for complete session details.
Registration is closed for this event.

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Complete Agenda:
Note: In the morning, 2 sessions will be held at a time.
Click here for speaker bios.

8:00 – 9:00: Breakfast & Registration
Join us for Food, Coffee, and Networking!

9:00 – 10:00: Pimp Your Profile
Managing your online image
Our panel of social media experts will discuss the importance of building and maintaining your personal brand. Topics will include social media tools, creative self promotion, and online etiquette. Panelists include:

• Bill Oechsler – @BillOechsler – XLER Consulting
• Laura Bergells – @Maniactive – Maniactive
• Kevin Dean – @Manobyte – Manobyte

9:00 – 10:00: Social Software for the Enterprise
How Social media BOOSTS productivity & collaboration
Internal collaboration and communication are being fueled by social media… is your company on board? Panelists include:

• Melissa Chiaramonti – Meijer
• Robin Luymes – @SuperDu – PRSA West Michigan
• Harrison Withers – Media1

10:00 – 11:00: Social Media, HR, and the Law
A love/hate relationship
An HR professional, employment attorney, and consultant will tackle the sometimes-dicey legal implications of Social Media, especially as they relate to human resources. They will also discuss effective strategies to manage the use of social media in the workplace. Panelists include:

• Amy Kraal – @Amy_HROI – HR Outsourcing, Inc.
• Jeff Frasier – Varnum Riddering Schmidt & Howlett
• Nehemiah “Nemo” Chu – @spinneractive – S. L. Robbins & Associates

10:00 – 11:00: Social Media Slam
How have you achieved grassroots success on a shoestring budget?
In this open (slam-style) forum, we invite you to tell us how you’ve used social media to grow your business. Everyone wants to hear about your company’s bootstrapped PR and marketing efforts. To get things started, you’ll hear from several local organizations, including Digital Services, GRNow.com, Rapid Growth Media, and more!

• Paul La Vigne – @dvspaul – Digital Services, Inc.
• Jeff Hill – @rapidgrowth – Rapid Growth Media
• Josh Depenbrok – @grnow – GRNow.com

11:00 – 11:15: Break
Refreshments will be provided

11:15 – 12:15: Networking Power Session
How to network effectively in an online world
Our panel of recruiters, users, and HR professionals will discuss current trends in building an online profile, marketing yourself, and successfully networking on the Web. Panelists include:

• Beth DeWilde – Paragon Recruiting
• Mike Yoder – Otterbase
• Tom Chisholm – Facebook

12:15 – 1:30: Twitter is Your Business
Laura Fitton – @Pistachio – Pistachio Consulting
As Founder of the world’s first Twitter for Business consultancy, Pistachio Consulting, co-author of Twitter for Dummies, and now Founder/CEO of Twitter appstore www.oneforty.com, Laura “@Pistachio” Fitton is the go to person for demystifying Twitter’s business and social power. Laura has helped thousands understand what makes Twitter so effective, including tech evangelist Guy Kawasaki and numerous other executives and corporate clients. Find out why Twitter has become a phenomenon helping people network, distribute news and launch new businesses all over the world. Laura will explain why Twitter is a game changer and why you and your business can’t afford to be left behind

Laura Fitton has shown clients, such as Johnson & Johnson and Ford Motor Corporation, how microsharing can improve the efficiency of their business – now it is your turn. You will learn:

• What does Twitter do?
• How is micro-sharing different from blogging or social networks?
• What can we use Twitter for?
• How do we reach our audience there?
• How do we govern Twitter use by employees?
• How can we measure success?

1:30 – 1:45: Break
Refreshments will be provided

1:45 – 2:45: Tracking and Metrics
Making sense of it all…
Now that you’ve executed the most brilliant social media strategy ever crafted, how do you track your results? Learn from experts how to measure success of various online campaigns. Discussion will include various tools and strategies, and how to interpret your data. Panelists include:

• Jen Stone – Google
• Cindy Droog – @CindyDroog – Amway
• Mike Yoder – Otterbase

2:45 – 4:00: Wrap-Up Session
Giveaways, Drinks, and Networking!

Registration is closed for this event.

Portions of the 2009 SMC logo designed by TheG-Force