Hyper-Local Marketing
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Date: Wednesday, September 21, 2016
Registration & Networking Time: 5:00 pm
Presentation: 6:00 pm
After-party: 7:00 pm
Location: The Waldron Public House (3rd Floor Event Room)
58 Ionia Ave SW, Grand Rapids, MI 49503
Parking: Nearby Parking Lots, Street Meters, and DASH Shuttle.
Register
Click here to register for this event.
Event Summary
Hyper-Local Marketing is enabling companies to more easily connect with customers in specific areas, and allowing customers to engage with local companies on a level never seen before. Marketing efforts are evolving to provide more relevant advertising to the most receptive audience, resulting in increased returns on your investments.
Join aimWest at this event as we discuss hyper-local marketing and other creative marketing/advertising practices to reach local audiences!
Panel Speakers
Keith Boswell, Director of Social Media Strategy, Meijer
(LinkedIn, Meijer)
Meijer has begun harnessing the power of hyper-local marketing as part of their overall marketing and digital strategy to better target audiences by location.
Pete Brand, CEO, MINDSCAPE
(LinkedIn, MINDSCAPE)
MINDSCAPE specializes in helping their clients develop “inbound marketing” strategies to best position their business to become front-of-mind, often using hyper-local Marketing strategies.
Jim Czerew, Co-Founder and CEO, radi8er
(LinkedIn, radi8er)
radi8er provides hyper-local music and event discovery to music listeners, as well as targeted marketing opportunities and analytics to musicians, businesses, and advertisers.
Michelle Hoexum, Director, Community Relations, AM Yoga
(LinkedIn, Propeller)
AM Yoga is known for creating strong brand awareness in West Michigan utilizing several “Hyper-Collaborative” marketing methods.
Moderator
Emily Richett-Hughes, Owner and Publicist, Richett Media
(LinkedIn, Richett Media)
Emily is a publicist and owner of Richett Media, a PR firm that specializes in hyper-local media campaigns and publicity launches that put small businesses and brands in the spotlight.
Event Sponsor:
Annual Sponsors:
Interested in sponsoring an upcoming aimWest event? See our Sponsor Page for more information.
Register
Click here to register for this event.
