Special Event: Everything is Connected

Wednesday, May 20, 2015



Special Half Day Joint Event by aimWest, AMA & AAF:
Date: Wednesday, May 20, 2015
Location: JW Marriott Grand Rapids



11:30am – Registration & Networking
11:50am – Lunch begins and Word from Presidents of aimWest, AMA, AAF
12:00pm – Speaker from AddThis
  1:00pm – Break & Networking
  1:10pm – Speaker from Google
  2:10pm – Speaker from OST (Gold Sponsor)
  2:25pm – Speaker from Comcast
  3:25pm – Break & Networking
  3:30pm – Speakers from GeLo & Seamless
  4:30pm – After-Party
“The JW Marriott Grand Rapids offers both valet and self parking. Valet parking is located in the main entrance of the hotel. The JW parking ramp is located adjacent to the hotel. Valet parking is $15.00 per vehicle and self parking is $14.00. There will be a staffed parking pay station set up outside of the ballroom to pre-pay for parking in the beginning of the event, between 11:15 AM to 12:30 PM. If guests choose not to pre-pay at the staffed pay station, credit card payment is accepted at the bottom of the parking structure at the exit gate.”



Click here to register for this event. Lunch included!
Group discounts (for Table of 8) available.
Student discount for current students with valid IDs.


Event Summary

How Connectivity is Changing What We Buy and Why We Buy It

Gone are the days of “real” and digital worlds standing apart. Connection is the name of the game: organizations can operate in both or exist in neither. Through this half-day conference, West Michigan business leaders will explore the possibilities of a world where everything — from what we eat to what we watch and how we share — is connected.

Everything Is Connected 2015

“The Connection Message” is a collaborative project brought to you by AdFed, AMA West Michigan and aimWest. From creative elements and messaging through technology, measurement and strategy, attendees will experience in-depth exploration of how marketing efforts are planned, created, displayed, measured and analyzed. Industry professionals of all positions are encouraged to attend.



Alexandra Gonzalez, Google
Alex’s current role focuses on AdWords. She works with small & medium sized businesses and her expertise falls in the advertising/marketing sphere. She has expertise in digital marketing, mobile marketing, getting your business online (branding, creating a website, using site analytics), and Google advertising products (AdWords, Analytics, YouTube).


Al Juarez, Gelo Inc.
Gelo makes Beacon & Sensor Tracking Hardware/Software, that transmits Bluetooth signals to mobile apps that bring to the screen anything from retail promotions to worksite orders to details of museum art and outdoor exhibits. Beacon-triggered mobile communication technology is now being used in industries ranging from retailing and marketing to construction, mining and trucking.

Al is a Partner and Vice President of Sales, Marketing & Business Development of Gelo. He was also the Regional Market Development Planner for Amway Global in South America, a Financial Analyst for Aeroquip Automotive North America and has helped launch several Michigan companies including coreFenix, a company that translates big data into meaningful insight and usable analytics.


Amanda Chocko, Seamless & Start Garden
Amanda is the Director of the Seamless IoT Accelerator, which runs out of the Grand Rapids venture capital firm, Start Garden. Seamless is a consortium of enterprises seeking IoT startups in healthcare, automotive, retail, workplace and smart home.

In addition to managing Seamless, Amanda’s other roles at Start Garden include engaging with startup communities around the state, recruiting startups and partners, program development and event planning. Co-currently with her work at Start Garden, she played a large role in the organization of 6 Grand Rapids Startup Weekends, 3 Michigan Lean Startup Conferences and other various meetups and events.


Andy Kemp, AddThis
Andy Kemp has worked in digital media for over ten years helping corporations of all sizes plan and execute ROI driven strategies online. Prior to working in digital media, specifically, Andy worked at two holding company level advertising agencies in the Detroit area, BBDO and JWT respectively, where he learned how companies such as Ford Motor Company and Chrysler go to market with new product launches. Andy currently oversees the Midwest region for AddThis as Vice President of Sales out of their Troy, MI office.



AMA West Michigan
The American Marketing Association of west Michigan is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide.


AAF West Michigan
AdFed West Michigan is a local American Advertising Federation ad club serving West Michigan industry professionals who buy, sell, create, or produce services or products related to advertising.


Special Event Sponsors:
Gold Level

Open Systems Technologies
World-class enterprise technology solutions.



Special Event Sponsors:
Silver Level


Michigan’s largest provider of fixed wireless Internet, voice, and data center services.


Taproot Pictures
Specializing in creative film and video production.
CRM, Business Process Management, Project Leadership.


Special Event Sponsors:
Bronze Level


IP Consulting, Inc.
Specializing in Voice, Video, and Data solutions.
IP Consulting Logo


Michigan News Network – Mitechnews.Com
Your central news source for stories, information and events listings about Michigan’s technology companies and entrepreneurs.
Michigan News Network Logo
Seamless – IoT Accelerator
A coalition of world class enterprises and investors seeking IoT (Internet of Things) startups.
Media Place Partners
Offering a full range of Media/Advertising buying and planning services.


Black Truck Media
Website Inbound Marketing, SEO, SEM, and Content Marketing.


Video production, marketing, and printing solutions.
DVS Logo


Netvantage Marketing
Netvantage Marketing


Special Event Sponsors:
Food & Location









aimWest Annual Sponsors:

Select Resources
Select Resources
RCM Technologies
RCM Technologies


Collaborative Annual Sponsors:



Interested in sponsoring an upcoming aimWest event? See our Sponsor Page for more information.



Click here to register for this event. Lunch included!
Group discounts (for Table of 8) available.
Student discount for current students with valid IDs.


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