da Vinci Marketing – Creativity with a business purpose.


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Wednesday, November 19th, 2008
da Vinci Marketing
Creativity with a business purpose.
Location: GVSU Eberhard Center
Maps: (Google Map) (Virtual Earth)
Networking Time: 5:30pm
Panel Discussion: 6:00pm

Late last year when Dell announced its decision to create an integrated marketing and communications agency in a deal that was valued at $4.5 billion in agency billings (code named Project da Vinci), many focused on the $4.5 billion number and the 1000 new employees this agency would need.

Others listened to what Dell’s CMO, Mark Jarvis, said about the new agency and what the future of marketing will look like, “Our interest was much more in the science and the analytics behind the agency. We expect every agency to be creative, but the analytics was extremely important to us. Shareholder value to us is far more important to us than winning awards in marketing.”

With the market down and marketing budgets getting cut, join us as our panelists discuss the importance of analytics – improving shareholder value – combining creative with great analytics to show the business impact of the creative work.

Our panelists include:

Barry Nowak, who has spent that last ten years working as an IT professional with a knack for helping business successfully adopt high value technology. A passion for fostering technology and business partnership lead first to his role as the Business Intelligence Architect for GFS Marketplace and now Director of Shared Intelligence for Metrics Reporting, Inc.

Bill Oechsler, Founder and President of XLER | Marketing & Brand Communications. Prior to founding his own firm, Bill served as EVP of Marketing at Zondervan, president and chief strategic officer of Hanon McKendry/The Brand Consultants, and recently featured in the book, “Capitalizing on Marketing Trends: Leading CMOs on Assessing New Trends, Analyzing Changing Demographics, and Incorporating Global Trends into Your Marketing Strategy (Inside the Minds)” from Aspatore Books.

Paul Ferrier, Co-Founder of Mindscape at Hanon McKendry. Paul started his first web company at 19. In 2001, he met an entrepreneur, Pete Brand, and created a new web company that helped clients use technology to streamline business processes, market their products and services, and develop new customers. They called the company Mindscape. As a working owner, Paul’s current role emphasizes web marketing, including strategy, search engine optimization, pay-per-click management, and social media marketing.

Kevin Dean is the founder of ManoByte a Social Media Marketing and Analytics company. Kevin has been helping businesses use technology to reach customers since 1994 when he created a data analysis systems to help Sears create a target marketing campaign using point of sale data. Kevin has consulted with a variety organizations both large and small. Kevin has a Bachelors degree in Computer Information Systems and has served on management teams of 2 fortune 500 companies. Kevin is has dived all around the world and is looking forward to soon doing a shark dive.

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