Engagement through Gamification

Wednesday, June 20th, 2012

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Wednesday, June 20th, 2012
Networking Time: 5:30pm
Panel Discussion: 6:15pm
Location: San Chez Banquet Space (3rd Floor) (Google Maps) (Bing Maps)

Register Now!

Take two parts real-life, one part game-like thinking, and mix well in a non-game environment – what do you get? Gamification! Some may call it the next wave of incentivizing, but the proliferation of smart phones and modern web applications are fueling the fire behind the rapid rise of these engagement techniques.

Gamification takes the expertise of decades developing high-engagement games and applies those formulas to real life. Reward programs, loyalty programs, and even your frequent flyer programs all stem from game theory: making something ordinary, fun.

Leader boards, badges, and achievements are finding their way into everything from networking events to higher education. Join aimWest and our panel of local experts to learn how some of these activities have succeeded and where they are heading:

  • How can game theory impact your business and customers?
  • Where does gamification have significant opportunity to impact our culture?
  • Is this a temporary trend or the future of customer engagement?

Featured Panelists

Aaron Kamphuis – OST
Jeff Kwiatkowski – Johnson Controls Inc.
Diane Vermeesch – Ideomed
Eric Petroelje – CQL

Moderator

David Valko – DVS Creative

Register Now!

Thanks to our Event Sponsor OST

OST (Open Systems Technologies) is an employee-owned, $68 million company with offices in Grand Rapids, Michigan Minneapolis, Minnesota and Ann Arbor, MI and London, England. OST offers IT, security and software development consulting services tailored to Health Care, Manufacturing/Distribution,& Finance/Insurance industries. Since 2003, the company has logged nearly 40 percent compounded growth in revenue and in the number of employees. Since 2007 OST has been recognized each year on INC. 5,000’s Fastest Growing Private Companies. OST was also listed on CRN’s FastGrowth100 in 2007-2010 and on the Michigan 50 Companies to Watch in 2009& 2012.

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EVENT SPONSORS