Midwest Social Media Confab

Wednesday, November 10

For the second year, aimWest brings the best speakers and workshops on social media to West Michigan!  Join us for an all-day event at the JW Marriott in Grand Rapids for 6 great sessions and a keynote presentation by former Kodak CMO and best-selling author, Jeffrey Hayzlett.

Wednesday, November 10, 2010
8:00am – 4:00pm
JW Marriott Grand Rapids (Google Map) (Bing Map)

Register: Registration is closed for this event

8:00am: Registration & Contintental Breakfast
9:00am: Morning Sessions
12:15pm: Lunch and Keynote Presentation
1:45pm: Afternoon Sessions
3:00pm: Wrap-up

Prizes & networking throughout the day!

Keynote by Jeffrey Hayzlett

Best Selling Author “The Mirror Test”, Jeffrey Hayzlett has been called a lot of things, most of them good. He is known as the “Celebrity CMO” for his work at Kodak, because his countless media appearances and social media skills have made him one of the top C-level executive Twitterers in the world. Jeff is also cowboy — literally: A South Dakota native who always wears cowboy boots and still has a little house on the prairie.

A much sought-after speaker, Jeff was named “Business to Business Marketer of the Year” by B2B Magazine in 2009 and has received numerous business awards and honors.

You can find Jeff on Facebook, Twitter and LinkedIn


Crisis Management: Are you prepared?
Room A, 9:00-10:00am

Product failures. Employee indiscretions. Customer service meltdowns. Oh, my! A zillion things can go wrong in any organization – and social media channels can spread bad news further and faster than ever before. How can organizations prepare for a crisis in the era of social media?

Our panelists will discuss crisis prevention, preparation, and response.


A Systemic Approach to Social Media Measurement
Room B, 9:00-10:00am

The many tools and metrics available for monitoring and measuring the social Web can seem overwhelming. In this no-nonsense session, Cision’s Jay Krall will discuss how newly available metrics that focus on engagement rather than reach can bring a new level of accuracy and insight to your measurement strategy. You will learn:

  • Tips for interpreting the patterns of behavior and engagement that define the social web
  • How PR pros can leverage the intertwining of blogs, news sites and social networks
  • Ways to incorporate metrics like inbound links and comments into your measurement to find groups of influential blogs
  • Approaches to gauging the impact of Facebook and Twitter discussions


  • Jay Krall, Cision – Business Development Manager at Cision, Jay’s work on measurement strategies with Radian 6 and other tools, has appeared in PR Week, PR News and The Wall Street Journal

Leveraging the Power of Social Video
Room A, 10:00-11:00am

There is an ever-growing demand for more sophisticated content on the web, and the most savvy marketers are turning to video.  In fact, Nielsen Ratings reports that video content on social networking sites was up 98% last year.  But how do you get the most out of your online videos?  Our expert panelists will talk about leveraging everything from self-produced B-roll to professionally-produced ad spots.


  • Gerry Barnaby – Radio DJ, media specialist, and video veteran
  • Matt Patulski – Creative Director for video and online media at the global firm, Capgemini.  19 years experience with video, web, social media, distributed collaboration, and print design.
  • Aaron Carriere – Aaron loves storytelling. At Creo, he’s searching for stories, writing, collaborating with clients and editing videos. He loves reading, writing, playing music, films, traveling and spending time his wife, aptly nicknamed Electric Emily.

Gizmos, Gadgets, and Hacks: Slam the Best-Slam the Worst
Room B, 10:00-11:00am

It seems that almost everyone has an opinion on a gotta-have-it, can’t-live-without it tech tool. What’s hip – and what’s hype? Is FourSquare the best thing to happen to social media in 2010 – or an egregious waste of time and energy? Are you really using Twitter well if you don’t use Tweetdeck or CoTweet? Has Facebook and blogging jumped the shark? Come prepared to defend the tools you love – and dis the ones you hate. We may not all agree, but be prepared for a real, raw, and ‘lil bit geeky and cheeky discussion of the tools we use to engage our audiences.

Moderated By

  • Douglas Kelly, Evolve Solutions – Doug is a self proclaimed Website Beautician, Internet Business Consultant, Social Media Apostle and Semi-Professional Networker (and antagonist)

How Social Media is Changing Traditional Media
Room A/B, 11:15-12:15 pm

Follow us on Twitter. Join us on Facebook. Talk back on our blog. How effectively are main stream media outlets integrating social media channels into their news and information products? On the flip side, how do organizations effectively use social media channels to build media relationships and pitch stories to traditional media outlets?


  • Brian Edwards, Revue Magazine – Brian is the Editor and Publisher of Revue which targets the 20-49 year old demographic.
  • Jessica Puchala, WZZM 13 – Multimedia News Producer & Social Networking Administrator
  • Juliet Bennett-Rylah, Rapid Growth Media – Managing Editor
  • Vincent Duffy – News Director, Michigan Radio. Vincent has been news director at Michigan Radio since May 2007. Duffy has won five national Edward R. Murrow awards for his radio journalism, as well as a Sigma Delta Chi award, a National Headliner award, many other national, regional and state awards.

Social Media LIVE: You are the Content
Room A/B, 2:00-3:00pm

This fun, lively session will be totally directed by YOU the audience! In true social media form, you’ll determine the content (with a few rules, of course). Our Confab attendees possess a wealth of information and we’re all willing to share and contribute. Come prepared with your questions and stories!

Moderated By

  • Bob Taylor, Social-Wave – Bob is an experienced entrepreneur who mixes business, technology and social marketing with life, humor and fun.

Standard Pricing:

  • Members: $175
  • Non-Members: $245

Table Pricing (8 tickets):

  • Discounted rates available.  Please e-mail us to reserve a table.

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