Use of Blogging to Promote and Inform


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Location:  Cook-DeVos Center for Health Sciences, 301 Michigan Street NE, Room CHS 123, Grand Rapids, MI
Networking Time: 5:45 p.m. – 6:30 p.m.
Presentation: 6:30 p.m.

Blogs build a relationship with your existing and potential customers. Insightful blogs contain a wealth of unique perspectives and regularly updated content.

Blog marketing is hot. Blogs can be used to promote products and services by establishing a dialog with customers about product direction, service quality, brand, and other aspects of marketing. For example, fastlane.gmblogs.com.

Blogs can be used to inform readers. For example, the website for ABC news has “opinion pages” which are blogs containing perspective, analysis, and opinion. Many major and independent news sources consider blogs to be an essential element of modern news delivery.

This will be the next learning event in the glimaWest series on Use of the Internet for Relationship Management.

Bring a friend! Non-members can enter their business card into a drawing for a free individual membership. Daniel Estrada is the winner from the August event.

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